Most bounce rates fall between 18 - 30% on the front page and site in general. Any site with Bounce Rate is greater than 30% should be looked at closely. Retail sites and drive targeted traffic 20-40% bounce. A simple landing page (with a call to action such as add to cart) I saw a much higher bounce rate, anywhere from 70-90%.
Write about things that HOLD people's interest
- Write posts in a series
- Make your pages have links to further information
- Don't give readers EVERYTHING they want in the first few paragraphs
- Refer back to past information on the same topic
- Write about topics that are ongoing, like events, fashions, news items, and keep people updated
- Keep your pages between 300 and 500 words and spread your information out
- Apparently adding links to videos on your site is a good way to get more clicks
- Encourage people to leave a comment, or start a discussion
- Make pages interactive, allow people to take tests and fill out forms etc
- Add quizzes to your site
Make sure your pages are clutter and interruption free. People will not hand around and search for what they are looking for if there are too many things in the way, and this will increase your bounce rate.
There are plenty of free or inexpensive Web Analytics tools out there. These tools can provide a serious amount of data, but the information here is not the end game. But do not assume that going to work. You should consider performing A / B and multi-variant tests when making even minor changes to your site. If you are using Wordpress it is easy to change the design of your site, or to try different themes. Mix things up, you never know what might attract people to stay on the site.