Google AdWords is a real time advertising platform on a massive scale, 24 hours a day, seven days a week. Featuring a unique global reach across Google properties like Google.com, Blogger and Gmail, the Google Search Network, and the Google Display Network. Unlike traditional advertising Google Adwords are shown only to people who already have an interest in your topic. This makes the advertising program one of the few that will deliver ads to customers when they are already searching for your product. Targeting with Precision and Scale With AdWords you can target your ads to countries or territories, or to specific regions and cities. When someone enters your keyword on Google, the AdWords system uses several factors to determine whether to show your ad including the domain being used (.fr, .de, .kr, etc.) and the actual search term the user submits. In addition to targeting by location, there are a number of other ways to control ad campaigns to meet advertisers’ goals. Network Devices Google ads now serve across a wide range of devices. From mobile advertising through the AdMob network, to video and flash advertising on YouTube. The Adwords platform allows you to refine your target user down to the individual device level. Placement Targeting Placement targeting lets you choose individual spots in the Display Network where you’d like to see your ads displayed. From the Sydney Morning Herald to YouTube to News.com.au. There is a wide range of media that you can position your ads to.
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